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  Suspense over real money gambling at Zynga

There was plenty of sarcasm among people at the time of release of shocking news that general public already was familiar about Zynga’s turning to real money gambling. For the time being, anything can be done by Pincus to stop the continuous dropping down of Zynga’s shares. He can take risk or even yell out from Mark Zuckerberg. He is very much anxious to illustrate that Zynga- the social gaming company can generate piles of funds.

It seems all the time more that Pincus is switching over to real money gambling as an escape from the present sludge and that too without any Facebook acknowledgement. In case, it is true, then it will be quite an uncertain wager to be laid.

It seems that he has a lot of expectations from gambling following it turned out that ex-888 Maytal Olsha has been appointed as chief operating officer of new markets. It is not intelligible to make guesses about the new markets because Zynga are speeding up their endeavors of real money gambling due to association of Facebook with Gamesys and Noel Haydon.

Pincus seems to make the most out of real money gambling definitely. As an instance, the news about new job of Olsha was disclosed by her on LinkedIn by addition of the new position to her profile. However, she had to eliminate it till the time it bore any positive effect on the share price. Luckily, there was an increase of 7.4% in the company’s stock and it was the largest rise following grant of two cents by Zuckerberg to the company.

The economic condition of the Zynga is not hidden from anyone. The company is unable to keep its guarantees and come up to its earlier hopes similar to a number of other companies in the gaming and gambling area. To some extent, the reason behind this failure is that their earnings have not increased following a little standstill in their products.

To aggravate the matter, the means of earnings for Facebook have broadened its horizon i.e. the social network Facebook’s reliance on Zynga has now diminished as it used to be some times ago. The submission of Facebook with SEC for the month of July exhibited only 14% of the total profits in the first six months of the year from Zynga which was 33% in 2011.

Talking of benefits of gaming in Facebook by Zynga, Pincus stated that they assure that the whole thing is as much public as possible. Informing the Guardian, he stated that at every moment they have made two folds on Facebook. The basic principle of Zynga is that their games should be enjoyable and actually be public. The distinction of pottage lies in the fact that they expect their experiences to be the most public editions at all the times.

However, in a short while Pincus will become conscious of the fact that gambling online and to be public can blend only to some extent. Although the online gamblers playing for real money are expected to get pleasure from social aspect of a game; however in iGaming this aspect is ignored mostly. While he becomes aware of this fact, it implies to shift away from the exact stuff which he asserts has contributed in making Zynga’s game so flourishing. In both conditions, he will be in an uncertain situation.

Each and every controlled market exterior to Facebook is already jam-packed and each operator of that assembly will already have brand reliability. Therefore, it becomes quite difficult for Zynga to carry out business exterior to the boundaries of Facebook.

Apparently, inside the Facebook, they have huge regular players. But only some of them would like to jeopardize their money gained by making a lot of efforts. To fulfill this wish, they would have moved to a gambling operator some time back.

Gamesys, who have signed a deal with Facebook, is obviously a significant obstruction. Bingo Friendzy is the foremost real money gambling application over Facebook under this deal.
Due to his slow efforts to be in Gamesys’ place, Pincus will be upset as he could not become the foremost one to sign such a contract. Getting real money play is in a straight line to request their customers to switch over to pay for playing from free play. But Gamesys will be dependent on paid customers which will be selected from their own websites to stimulate play on their application.

Zynga is recognized for initiation of incomplete games. Pincus illustrated that the games were launched when they were just 20% complete. It was working as well as beneficial to some extent in a social gaming network which was in its initial stage. But online poker and other iGaming applications are complete. May be, there was some space created by the sufferers of Black Friday, however there were plenty of prospective buyers for the same.

It implies that only an accomplished real money poker application can be initiated otherwise players will go for other alternatives. They obviously have a booming poker product and it will be exciting to look forward if they would just pour in real money so as to produce a doing well play for real product.

While executing the same, the need of attention would be about the fact that players would become more viable and uncertainty in Zynga poker may create some problems. The players could possibly be counseled to go after entertaining poker model of Bodog which is complete with full certainty.

Undertaking products other than poker implies that they won’t be as successful as Zynga slots. But it won’t prevent Pincus to enter into a new area at this moment.

Someone who knows the initiation of Dream Heights will know very well that Zynga doesn’t resist initiation of copied products. But they should be notified not to do the same in gaming region as a number of software companies have much more obligations than the founders of Tiny-Tower- NimbleBit.

 It would be an overstatement to hint at the progress of Zynga into real money gambling and its intense effect on the iGaming industry. But, they will be certainly making efforts to make a considerable impression in the real money Facebook market. The gambling industry may not have much impact due to this, but it’s quite a rise or fall state of affairs for the social gaming monster.


   2012-09-25






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