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  New CEO and shift to mobile at Zynga

When a large number of users prefer to enjoy social games through their mobile gadgets than follow the conventional methods, Zynga looks to gaming sift to curtail and enhance the declining user numbers. Zynga’s games general manager, Scott Koenigsberg expressed that their games are popular amongst a large number; of gamblers most of whom are males, the ones who are old school gamers and much more engaged type, i.e. the Montopia and Ayakashi games.

A great shift from the usual methods to the social games through the mobile devices has been observed amongst the users in the past. Doug Cruetz, the gaming psychiatrist from Cowen & Company has stated that month-to-month double-digit decline in terms of users has been registered in August by many prominent publishers like Disney/Playdom, EA and Zynga due to popularity of smartphones with the free-to-play titles. Cruetz continued to say that mobile has pushed PC-based social gaming and casual digital gaming into the backfoot during the past several months in the industry, particularly in the Western markets.

In the context of such developments, departure of about eight senior executives from the company in the recent past and in anticipation of homework for real-money gambling during the coming year; Maytal Ginzberg Olsha with his outstanding experience has been taken on board by Zynga. The new top executive who has served 888 Holdings as its senior vice president has been assigned the job of Chief Operating Officer by Zynga. He would supervise the planning and development operations of the company, said VP Barry Cottle, its executive. He added that Olsha possesses a great experience and understanding in the gaming industry and is expected to make the gaming products directly available to the players from the ground. Zynga thinks and looks a great development and progress for the company in the hands of Ginzberg Olsha who is there to take it to the highest level of progress in the existing downward market trends.


   2012-09-18






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