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Casino News:

  Silent promotional endeavors for mobile betting initiated by Station Casinos

An advertising drive has been silently initiated by Station Casinos LLC for its upcoming Sports Mobile betting device. This drive has been started a number of weeks before the extensive online release and via 17 casinos of the company in Southern Nevada. At present field auditions are going on and after assessment by the Nevada Gaming Control Board there will be a large open commencement. This has been informed by lady representative Lori Nelson of the company on Tuesday.

The members of Boarding Pass Club can get a $100 free play upon login at any of the 17 sports books of the company, when they get a direct mail promotion. Then there are puzzles, straight bets, betting parlays and props with a $5 minimum bet. You can get 10% of your total bets in bonus cash up to $50. You can get additional 10% up to $50 by referring a friend.

The mobile sports betting device will be launched by the company by 31st Oct. as informed by the executive vice president and chief financial officer Marc Falcone to the analysts, previous month. He further stated that clients will be enabled to lay bets on sports from any place in Nevada. In case, they are outside the boundaries of Nevada in Utah, California or some other state, then they will be informed by the system that they can’t lay at bet at that place.

At present, the device will be initiated for tablets, iPhones and phones equipped with Android operating system. In future, further development will be made to make it available on iPad and Blackberry devices too.

 In an effort to allure other customers, a 10% discount will be given to Sports Connection Mobile players who are Sprint clients in their monthly bill. This discount can be availed by the Sports Connection Boarding Pass members by disclosing the club card of their player and declaring a discount code to the Sprint representative.

Subject to authorization of its application by the controllers, Station Casinos will become the third gaming company after Cantor Gaming and William Hill U.S. to offer sports betting device.

The first bookmaker to launch a mobile betting device for Blackberry in 2010 was American Wagering Inc. which possessed Leroy’s House and Sports Place. It launched Android Phone and tablet devices in 2011. The device by Leroy was again introduced lately in Nevada in the form of William Hill wagering device. This wagering device was purchased by British bookmaker in addition to 159 sports books and kiosks upon its acquisition of American Wagering, Cantor Gaming and Brandywine Bookmaking LLC. Hill invested $55 million to purchase these three companies. A sport betting application is offered by Cantor Gaming for Android phones. Seven sports books in Las Vegas run under this company.


   2012-09-18






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