Aspers Group is located at Westfield Stratford City subsequent to Olympic Park in London and is a cooperative business enterprise involving the Crown that is ranked on the Australian Securities Exchange list and Aspinall group. As stated by the chief operating officer of Aspers Group, there has been a 20% reduction in the number of regular visitors as well as profits earned per week during the first week of the Olympic Games. That is why Richard Noble, the owner of the company is eagerly waiting for end of these games as they are being organized just at the entrance of casino operational under his company.
Aspers, the leading casino of the country started on Dec. 1, 2011 and got instant success with 30,000 customers in the first three days of its opening as informed by Noble. Normally, 25,000 to 30,000 gamblers per week visit the casino since then. However due to shutting down of the three car parking lots at the Westfield in the last few months, the number of visitors has come down. Also LOCOG (London Olympic Games Organizing Committee) has put some limitations on the number of visitors to Westfield. Now people possessing Games Tickets will be permitted to enter this area from 8.30 a.m. to 5 p.m. on Friday and Saturday. This restriction has led to a decrease in number of visitors at the casino. It has also resulted out in a fall in the number of people residing in local area expected to visit the casino for the first time during their visit to the Olympic Games.
Concerned about the overcrowding at the shopping center that is located amid public transport links and Olympic Park, LOCOG is most probably going to organize an identical shut down in the coming months of this year. The casinos were permitted to be constructed without earlier limitations as per an amendment in British Gaming laws in 2007. It also stated that customers will have to get a membership at the casinos.
Olympics were expected to heighten the business of casino, but it didn’t come true, hence Aspers will focus its advertisement attempts after the Games are over, as per statement given by Noble. Olympics and Paralympics will be finished on Sep.18 and casino will restart its operations. Although, Noble is getting pleasure from the Games, however he can’t keep waiting till end of the games because he says that a number of customers are unable to reach the casino. He added that after finishing of the games, the scenario will change.
The casino is linked to an area with 4.1 million people and it focuses on a large number of people who spend quite less in the east, east to Southend and surrounding area of north to Luton as stated by Noble. He expressed his happiness and astonishment over getting a large number of customers from the west area of London also. There are three casinos in Swansea, Newcastle and Northampton under the possession of Aspers. Plans for a new casino in Milton Keynes to be started in 2013 are also in pipeline.
Noble stated that by and large, Aspers is satisfied with the achievement of Stratford business as it has advanced by now since its opening in December last year. The number of gaming tables has risen from 38 on its opening day to 57, the largest number of gaming tables in Britain. The number of electronic gaming terminals has also risen from 92 to 138. A personalized poker room will be added shortly to the casino that will be attached to the VIP bar, terrace and the sports bar, that has been rented at the moment to the commercial customers for the Games.
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