3G Studios, the Reno-based six years old video game developer that released Brave Arms, its own first-person shooter title on the Face Book and also assisted for production of Jillian Michaels’ Fitness Ultimatum 2009; now intends to bet on online gambling. Opening of an online slot machine site in the next month is on its cards. James Kosta, the 3G Chief Executive Officer says that the European clients would be able to try their hands for real money while the Americans would be facilitated for free with virtual currency till the time wagering for cash is legalized. Approx eighty contractors have been hired in China and India by 3G Studios, the private company. By the end of this year, the number would reach up to two hundred, solely for making gambling games. The company expects that states which are in the chase of new tax revenues would allow Internet Casinos to come up in full swing. Applications for online gambling licenses are being accepted by Nevada and the next year online casino gambling would commence in Delaware that has taken the lead to approve it for its residents. After the lenient view of the Department of Justice by lifting a ban on many types of Internet betting in December, New Jersey and California are also giving a second thought to make changes in their rules for wagering on the Web. Kosta,, the CEO of 3G Studios is of the view that like Angry Birds, online gambling would also attract the aspirant gamblers. He said that there would be fundamental changes as far as gambling is concerned. The persons eager for online gambling could do it casually during a three-minute break at work rather than physically spin the wheel, sitting in a casino, he said.
It is not 3G alone that anticipates loosening of gambling rules. The London-based Betable has intentions to assist game developers to go ahead with addition of real-money betting, both on mobile phones and the Web, subject to legality of online wagering. San Francisco Company may enter the social gambling sphere, as stated by Zynga CEO Marc Pincus in February. Double Down Interactive has since been acquired for $500 million in January by International Game Technology.
However, the founder of casino consultant group Acres 4.0, John Acres has some different views. He says that the game studios are just wasting their efforts because of excessive red tape that would put hurdles for generation of money by the tech companies despite legalization of online gambling. In fact, it is an issue of licensing and not a matter of tech. The licensing process is a cumbersome exercise and complicated too, he expressed.
3G Studios CEO, Kosta expressed that his company would be benefited because of small bets on the casual games by the non gamblers. He expects the company to invest $5 million during the next few years that would certainly benefit them as game players in Europe and elsewhere would be of great help even if it takes much time for online gambling to enter the United States. Much money would pour in through the devices altogether when people intend to bet $5 or $10 a week.
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