Revel, the new online casino has joined the Casino Industry with an earning of just $13.4 billion revenue in the beginning in April, this year whereas all concerned expected it to surprise the Industry in Atlantic City with a bang.
Revel’s CEO, Mr. Kevin DeSanctis attributed the starting low earnings to few basic aspects, e.g. difficulties in the initial training and testing programs, promotional related problems and some technical hindrances like poor TV signals that led to lesser number of hotel rooms actually available for the clients. Moreover, the casino management was preparing for the ceremonial opening event during the Memorial Day weekend. He said that such things often happen in the initial stage and opined that he was optimistic to overcome the same in the near future. “New technology systems and addition of more well furnished rooms for the guests were in the pipeline”, said Mr. DeSanctis and expected a big rise in the revenue figures by the end of July, this year. As opined by the CEO, a large number of visitors to the Casino would become its permanent clients after apprising themselves of its attractive features that are ought to surpass other operators.
In fact, many of the casino analysts were of the view that Revel would outdo Borgata in the Atlantic City, but that did not come true in terms of the revenue figures. In fact, at this stage it was no match to Borgata Hotel Casino & Spa’s industry-leading $54 million in gambling revenue. The confident Mr. Joe Lupo, senior vice president of operations for Borgata stated that Revel could never replace his organization. It is very difficult to make any impact on our well-established reputation, he added.
As opined by Mr. Frank J. Fahrenkopf Jr., president and CEO of AGA, the revenue figures of Revel did not reveal any good results at this stage. However, one should not form any conclusive opinion about any organization in the beginning as it takes time to settle in the market. Fahrenkopf expressed satisfaction and pleasure with the launch of Revel.
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